Mobil tarafta Amerikalı kullanıcıların en çok oyun download ettiği görülüyor.
Dünya çapında yapılan araştırmada da satınalma davranışı ortaya konuyor.
Yine Nielsen'in yaptığı araştırmaya göre Amerika'da akıllı telefonlarda Apple, en çok ziyaret edilen site Google, en çok ziyaret edilen sosyal ağ facebook, en çok ziyaret edilen video portali Youtube olduğu araştırmada ortaya konmuştur.
Top 10 U.S. Web Brands in 2011
| ||
Rank
|
Web Brand
|
Avg # of Unique Visitors (000)
per month |
1
|
Google
|
153,441
|
2
|
Facebook
|
137,644
|
3
|
Yahoo!
|
130,121
|
4
|
MSN/WindowsLive/Bing
|
115,890
|
5
|
YouTube
|
106,692
|
6
|
Microsoft
|
83,691
|
7
|
AOL Media Network
|
74,633
|
8
|
Wikipedia
|
62,097
|
9
|
Apple
|
61,608
|
10
|
Ask Search Network
|
60,552
|
Source: Nielsen
Data from January – October 2011, Home and Work Computers. Ranked on average monthly unique audience.
Read as: During 2011, 153.4 million U.S. people, on average, visited Google sites from home and work computers
| ||
Top 10 U.S. Social Networks & Blogs
| ||
Rank
|
Web Brand
|
Avg # of Unique Visitors (000)
per month |
1
|
Facebook
|
137,644
|
2
|
Blogger
|
45,712
|
3
|
Twitter.com
|
23,574
|
4
|
WordPress.com
|
20,357
|
5
|
Myspace.com
|
17,935
|
6
|
LinkedIn
|
17,020
|
7
|
Tumblr
|
10,879
|
8
|
Google+
|
8,207
|
9
|
Yahoo! Pulse
|
8,063
|
10
|
Six Apart TypePad
|
7,793
|
Source: Nielsen
Data from January – October 2011, Home and Work Computers. Ranked on average monthly unique audience.
Read as: During 2011, 137.6 million U.S. people, on average, visited Facebook from home and work computers
| ||
For more insights and stats about how consumers use social media, please see Nielsen’s Q3 2011 Social Media Report
Top 10 U.S. Online Destinations for Video
| ||
Rank
|
Web Brand
|
Avg # of Unique Video Viewers
per month |
1
|
YouTube
|
111,152
|
2
|
VEVO
|
34,580
|
3
|
Facebook
|
29,802
|
4
|
Yahoo!
|
25,324
|
5
|
MSN/WindowsLive/Bing
|
16,563
|
6
|
AOL Media Network
|
13,327
|
7
|
Hulu
|
13,159
|
8
|
The CollegeHumor Network
|
12,496
|
9
|
CNN Digital Network
|
8,262
|
10
|
Netflix
|
7,418
|
Source: Nielsen
Data from January – October 2011, Home and Work Computers. Ranked on average monthly unique viewers.
Read as: During 2011, 111.2 million U.S. people, on average, watched video content on YouTube from home and work computers
| ||
Top 5 Smartphone Device Manufacturers
| ||
Rank
|
Manufacturer
|
Market Share
|
1
|
Apple
|
29%
|
2
|
HTC
|
21%
|
3
|
RIM BlackBerry
|
17%
|
4
|
Samsung
|
11%
|
5
|
Motorola
|
11%
|
Source: Nielsen
Data from August – October 2011.
Read as: 29 percent of mobile phone users who recently purchased a new smartphone bought an Apple device
| ||
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